Life, as we know it, around the world, changed forever in 2020. It's not unfair to say that life for us in the US has been changing steadily over the past four years. Depending on where you sit, you may see it as better or worst. We try to avoid politics at Act Earth Wise but with an election just eight days away, and I believe it essential to remind our readers that voting is how your voice is heard. I reached out to my dear friend Nadine Blochberger to add clarity to the power you have with your voice. She is the CEO of Imagimo, a consultant, life coach, visionary generalist, and draws on over 18 years of corporate leadership, marketing and communication expertise.
I am fortunate enough to be able to sleep on demand. This may be the result of spending half my adult life traveling around the globe for business. I forced myself to learn to sleep on a plane so I could land in the next country ready to work. I imagine for most, the challenges with getting sleep with the stress and disruptions of this pandemic must be difficult. This week I contacted my very good friend, Julie Wright, a specialist on the topic, for insight and advice for our readers.
The Tour le France is not only the largest sporting event in the world but, in my opinion, the most grueling and challenging. This year is the 107 edition since the first race in 1903. The Tour has been held every year except for (4) years during World War 1 and (7) years of World War 2. An event where 12 million spectators line the streets to watch the cyclist, I was concerned if the race would be canceled this year. Fortunately, with a 2-month delay, the racers are back on the streets of France. If you tune into the event, you'll notice several changes. You won't see the wine-infused fan draped in their nation's flag running alongside a rider for a brief moment, or the hordes of people cheering on the sprinters at the end of a stage. Still, you will see cyclist not wearing a mask (thankfully) and every fan, support crew, and camera operator on the back of a motorcycle, wearing a mask and practicing some level of social distancing. France recently reported 9000 new cases in a day, yet with these steps, they believe the event can be successful and the spread of the virus controlled.
I came across an article that discussed how to determine if you’ve purchased a UV-C (germicidal wavelength) sterilizing device or did you just buy an ultraviolet light that’s not effective at all. This led to some research on tools and technology that can be used to measure the effectiveness of these devices.
As a policy in our company, we don’t talk about Covid-19, we don’t sell products that stop the spread of Covid-19. We do offer a line of products that can be used to kill germs. Like other pathogens.
The new normal for hospitality
The Internet, Social Media and the Government are now talking about the usage of ultraviolet light as an effective tool to combat viral pathogens. I’ve watched several advertising videos on Social Media of late that suggest the use of the same UV light used on crime shows to detect fingerprints or hemoglobin glowing under the light as a reference to UVC and its ability to kill or inactivate microorganisms. This is far from accurate. Let’s be clear, UV-C often referred to a “germicidal UV” is